I need to change the settings on my phone to not alert me of new mail anytime after 1am, because the lack of heat in my apartment makes it hard enough to log in a healthy number of sleep hours, without have a high-pitched beep screaming on my end table whenever I get so much as junkmail from 1-800-CONTACTS.
"Successful firsts aren't tricky. They tend to be good ideas. Conversely, unsuccessful firsts tend to be bad ideas. R.J. Reynolds spent a fortune on the first smokeless cigarette. This is the antithesis of common sense. Their theory was that smokeless cigarettes would appeal to nonsmokers. Unfortunately, nonsmokers don't buy cigarettes. Something like $325 million went up in smoke (or nonsmoke) with the dismal launch of Premier cigarettes... Premier may have been a first, but it was just plain stupid."