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Hannibal Lector said that. I definitely used that once, years ago, when I was giving a presentation on copywriting. It was my first significant client presentation, a big conference room of people from Forest Pharmaceuticals, and I explained that consistency in branding is key because, as Hannibal Lector said, "we covet what we see every day."

In retrospect, I might have been better off using that line from my old standby, Oscar Wilde: “It is only shallow people who do not judge by appearances.”

That said, I am pleased to announce the partnership with, who has created a host of CYC-branded goods!

It started a week or so ago, when I received an email from Megan at (and for what it's worth, she just could not have been nicer and more helpful!), saying that she would happy to provide any kind of branded material from her site.

BuildASign makes pretty much everything and anything you could ever want in terms of a Stuff You Can Put A Picture/Name/Logo On:

So not only did Megan send me a FANTASTICALLY GINORMOUS AND AWESOME banner, but it came within a week of her contacting me. Plus, I have to say, the quality of the banner was pretty top-notch. I actually thought it was going to be a poster-type of banner, but when it arrived, I was so excited to see it was a water-proof, thick, sturdy vinyl type of banner, with robust grommets in the corners.

In addition to the banner (which I can't decide whether I want to put above my couch, hanging in my window/facing outside, above my bed, or in my office), Megan also sent me a bunch of CYC bumper stickers.

I don't have a car (see recent post on why I tend to stay away from motor vehicles), but I know plenty of people who DO drive, which this will now be bestowed upon:

(That's my youngest sister's car.)

Anyways, if you would like one of these CYC bumper stickers (thank you again to Megan at BuildASign!!!), lemme know, and I'll send one along! And of course, I can offer nothing but my highest recommendations of that site, if you ever have any other kind of insignia need.

Welcome onboard, BaS! I can't tell you how much I appreciate the ridicu-cool CYC gear! :)


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